BUSINESS AND IMAGE PROMOTION

Business and Image Promotion

Foreign Direct Investment (FDI) is part of a strong and open international financial system, a significant catalyst for growth. FDI is an important development catalyst. Nevertheless, the benefits of FDI do not expand through nations, industries and local populations uniformly and evenly. National policies and an international investment architecture are needed to attract FDIs to a wider range of developing countries and to harvest the full development benefits of FDI. The challenges addressed primarily host countries, which need to develop and build their human and institutional capacity for investment in an open, broad and effective policy setting. The World Tourism Forum Institute works to promote foreign direct investments and to facilitate them to increase the image of the host country, which promotes development and competitiveness as an attractive destination for foreign capital.

With most FDI flows originating from World Tourism Forum Institute’s actions can contribute to advancing this agenda. WTFI can facilitate developing countries’ access to international markets and technology, and ensure policy coherence for development more generally; uses overseas development assistance to leverage public/private investment projects; encourages host countries to integrate further into rules-based international frameworks for investment; actively promotes the Organisation for Economic Co-operation and Development(OECD) Guidelines for Multinational Enterprises, together with other elements of the OECD Declaration on International Investment; and share with non-members the OECD peer review-based approach to building investment capacity.