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Tourism embraces both global and local understanding at the same time. No one wants to feel like a tourist. And these days, people don’t even want to feel like travelers but want to experience a place like a local. It is critically important that local and global spirit should be in harmony. Here World Tourism Forum Institute steps in with its “Feel Global Be Local” concept.


World Tourism Forum Institute focuses on world tourism and ways to shape the sector’s future. Our topics covered Online Tourism, Business Travel, Tourism Investments, Luxury Consumption, Destination Marketing, Tourism Companies in Global Market, and MICE Trends at our previous meetings, where important figures of world tourism discussed the future of tourism. At its meetings around the world, World Tourism Forum Institute brought together various sector managers, investors, and political authorities, top executives from world tourism companies, technology experts as well as tourism ministers from several countries.