We have always trusted deeply in the strength of imagination and wisdom. In the coronavirus pandemic background, the travel environment is continuously changing, such that campaign messages and imaginative implementation can be matched more directly with the interests, objectives, and attitudes of the traveler.
In addition to evolving travel habits, travelers often search for various forms of details – both encouraging and comforting travel labels.
Engage with Current Travelers
As constraints on travel across the world begin to fluctuate and travel buyers decide potential choices, sanitation, practices, and offers are three subjects.
9 out of 10 travelers want safety, sanitation, and cleanliness knowledge to reassure their leisure concerns better. Above all, travelers want to be told that it is secure to fly, and they are searching for reliable details from travel agencies and other services.
But safety and sanitation are not the only topics for travelers: 73 percent want to see updates on business-open attractions and events, and 70 percent want exclusive sales and offers. Travel brands’ capacity to simply and accurately communicate this knowledge and other essential facts to travelers is crucial. Many advertisers face a dilemma today: to recognize how to connect, interact, and persuade customers in times of adversity.
Based on researches, it recommends focusing on three main areas: transparency, cleanliness, and deals.
Openness in Hospitality
Many means to convey this by texts and visuals are possible. Crowne Plaza in Denver used funded lists of travel advertisements to offer a tailored ad to highlight their approach to hospitality, protection, and well-being with straightforward messages to encourage visitors and answer future concerns.
Comfort and cleanliness
The Park Central in San Francisco decided to stress its commitment to safety, sanitation, and the land’s connection to nearby attractions. 78% of travelers said their exposure to fun events and interactions influences their choices regarding potential holidays.
The Park Central provided a tailored message with TravelAds, showcasing the property’s comfortable place and cleaning requirements.
Demand for transactions
Hyatt Regency Chicago realized that traveler demand would be minimal or restricted in the future, and booking rivalry would be vital because of the impacts of COVID-19. They created a TravelAds advertisement to help separate them from other Chicago hotels with the help of custom copies to showcase their affordable prices and limited-time facilities for free valet parking – an opportunity of high importance in the area.
With domestic automobile travel as the first form of the journey and over 50% of downtown Chicago reservations within two days of arrival, the initiative strategically intends to market drives and provided free valet parking in the last-minute booking window to give prospective visitors more rewards.
Hyatt Regency Chicago effectively completed bookings leveraging TravelAds’ custom message capabilities and advanced targeting with low total demand. During the campaign, over 70% of their nights came from TravelAds.
Advertising Solutions Which Are Tailor-Made
As you might have noted, both these initiatives utilized TravelAds to achieve their objectives. The TravelAds cost-per-click model links hotels with travelers that want to book a significant way because the supported results appear on the search results list. Besides, if you use TravelAds, you will use customizable ad copying and personalized photos to view the most relevant content for travelers today.
Details of health and clean-up and other related information will help create faith and reassure travelers to guide their travel choices – from where they go, where they stay, and how they get there. Travel marketers should accept advertisement messages and advertising explicitly identifying details travelers are searching for and strategically approach future tourists based on existing travel patterns.
Source: Expedia
