In particular regions of the rich natural and scenic beauty, tourism is a worldwide growing industry. Tourism contributes to foreign exchange earnings, generating jobs, increasing tax income, etc. Countries rich in trade linked to tourism always have the goal of improving their tourist destinations’ competitiveness.
Rising tourist inflow to a nation plays a vital role in the tourism ranking. The attractiveness of destinations for visitors is an essential factor for traveling. The tourism business in a country exists due to tourist attractions, and there would be no tourism in the absence of tourist attractions. The beauty of the destination is planned to meet tourist needs.
The designation of tourism is an apparent capacity of a tourist destination for any visitor to deliver unique benefits. The tourism ranking of a destination and traveler’s emotions, beliefs, and opinions can fulfill a tourist destination’s particular holiday needs. The main pillars of a nation’s tourism industry are its tourist attractions.
Tourism ranking helps tourists select one tourist destination over another and thus creates a positive industry demand. The attractiveness of the location influences tourist decision-making and impacts travel intentions.
For tourists to travel a specific destination the tourism ranking is a major motivation. Researchers and academics have established the attractiveness of the destination through multiple factors, depending on their research objectives, which have become a multidimensional concept for target attraction. Classification and attractiveness of the destination defined by 17 parameters, i.e., Festival, Classic Features, Educational Facilities and Fairs & Exhibits, Natural Charms, Parks, Food & Lodging, Environment, History, Archeological Sites, Social Attitudes, Religious Values, Arts & Architecture and Nightlife.
Eight other criteria demonstrated another detailed definition of the attractiveness of the destination: natural beauty & climate, cultural and social characteristics, regional accessibility, attitudes towards tourists, local infrastructure, price levels, commercial and sports facilities, and educational facilities. Such criteria have a massive effect on the choice of destination of tourists.
The tourism ranking and tourist destination’s appeal are crucial elements to improve the competitiveness of a place. Besides, the tourist interpretation of a target offers considerable understanding and feedback for drawing up an effective tourism policy and marketing strategy. Thus, the importance of that term in enhancing touristic efficiency as well as ensuring strategic growth and the development of the industry should be understood by scholars, academics, and practitioners.
The tourism ranking and attractiveness of a tourist destination describe popularity criteria in an increased proportion. The relative classification of these parameters according to the perspective of the tourist has however, remained unexplored.