Sofia, Bulgaria – June 27, 2023 – The World Tourism Forum Institute (WTFI) President, Bulut Bağcı, spoke at the Sofia Forum 2023 on the topic of “Tourism in the Region: Opportunities and Challenges.”

Bağcı, who is also the founder and president of the WTFI, said that the tourism industry in the region is facing a number of challenges, including the COVID-19 pandemic, the war in Ukraine, and the rising cost of living. However, he also said that the industry is resilient and has the potential to recover and thrive.

“Tourism is a key driver of economic growth and development in the region,” said Bağcı. “It can help to create jobs, boost investment, and promote cultural exchanges. In a time of uncertainty, tourism can be a source of stability and hope.”

Bağcı called on governments, businesses, and the tourism sector to work together to address the challenges facing the industry and to seize the opportunities that it presents.

“The future of tourism in the region is bright,” said Bağcı. “But it will only be bright if we work together to make it happen.”

The Sofia Economic Forum is an annual event that brings together leaders from government, business, and civil society to discuss the most pressing economic challenges facing Bulgaria and the world. This year’s forum was held on June 27, 2023, at the Sofia Balkan Hotel.

• • “Tourism is a key driver of economic growth and development in the region.”
  • “It can help to create jobs, boost investment, and promote cultural exchanges.”
  • “In a time of uncertainty, tourism can be a source of stability and hope.”
  • “We need to work together to address the challenges facing the industry and to seize the opportunities that it presents.”
  • “The future of tourism in the region is bright, but it will only be bright if we work together to make it happen.