Namibia has a rare combination of nature and stunning ecosystems. The Namib Desert, the oldest desert in the world; Fish River Canyon, second largest after the Grand Canyon; the Sossusvlei Sand Dunes, the Skeleton Coast with its beautiful landscapes; and the famous Etosha National Park, one of Africa’s biggest game reserves, all natural attractions include the Namib Desert. In combination with its natural beauty, the decent road connectivity and lower criminal rates in Namibia are suitable for tourism than the rest of its neighboring countries.

In 2019, Namibia was visited by 1,681,336 international visitors, up from a total of 1,659,762 in 2018, a rise of 1.3% over the same period. 94.9% of travelers, 3.3% of visitors the same day, 1.4% of the visitors returning and 0.4% other arrivals groups. In addition to the small rise in 2019, overall development has been just below 4 percent for the past four years (2015 to 2018). Different global drivers like the global financial crisis and restricted marketing efforts could be responsible for the sluggish growth. This may be because the source markets have hit their peaks, which are enabling NTB to penetrate new future markets such as Asia, Australia and the Middle East. Over the years, travelers from Angola, mostly pursue medication, markets, visiting relatives and friends (VFR), dominated international arrivals. In 2019, the overall volume of international arrivals to Namibia was 36.1% of Angolan passengers. Although Brazilian and Russian travelers registered the lowest, they stood at 0.2% and 0.3% respectively.

The number of arrivals of tourists increased from 1.557.279 in 2018 to 1,595.973 in 2019 by slightly 2.5 percent. However, tourism entries were predicted to grow by 3.4% by 2020; the world pandemic COVID-19 will have a negative impact on foreign arrivals. Tourist arrivals from Angola, South Africa and Zambian dominated the total number of arrivals, representing 36,1%, 16,9% and 15,4%, respectively. The figure for European markets fell by 16.4% compared with a decline of 1.9% in 2018. With the growth of 7.5% on African markets and 5.6% in other regions. Tourism in Namibia is famous for its large wildlife, endless horizons and numerous cultures.

Although the Namibian sector has been increasing steadily since independence in 1990, its output has remained inferior in relation to regional competitors and particularly vulnerable to seasonal changes and the South African Rand vagabonds. A significant aspect of rising visitor arrivals and reducing seasonal variations is the diversification of tourist markets.

Leading  Subsectors

  • Lodging, restaurant, hotel and practice.
  • Tour packaging facilities in niche markets in particular.
  • Hospitality business information systems solutions.
  • Remote (off-grid) accommodation advanced facilities.


Companies involved in sending visitors to Namibia can be followed by the collaboration of local operators. Companies may choose to concentrate on those niches. Opportunities for niche tourism include:

  • Wildlife safaris: National Park of Etosha and other parks have top quality safaris, both within and near parks with outstanding accommodation.
  • Hunting: the game and Trophy field has been well-developed in Namibia.
  • Culture / Education tours: Namibia is an outstanding destination for visitors seeking to learn about Southern African cultural anthropology. For those interested in finding out more about San, Herero, Himba, Oshiwambo, Nama, Damara and other Namibian ethnic groups, tours are open. Any visitors seek to explore the unique atmosphere and the geological landscape of Namibia (including the two world-famous deserts of Namibia, the Kalahari and the Namib).
  • Adventure tours: many visitors love the exclusive adventure experiences that Namibia offers: sandboarding, kite surfing, sky diving, quad biking, mountain biking, hiking, and so on. In addition, adventure racing (running, climbing and mixed sports) is rapidly taking place in Namibia.
  • Ecotourism: Visitors are particularly looking to remain at places with minimal environmental effects (or mixtures with the environment). Hostels and traveling firms are catering for this sector gradually.

Corporations involved in forming relationships are required to take part in the annual Namibia Tourism Expo which is held every year in May / June. Tour / transport providers, hotels and restaurants will eventually need IT solutions to help them to better manage costs and consider their customers ‘ requirements. While many major tour operators and accommodating firms provide state-of-the-art information technology solutions, there is still a deeply competitive Namibian sector for tourism with several small operators. Just a minimal Internet footprint is restricted for most small operators. In Namibia, ready buyers may be sought by companies that provide cost efficient internet focused marketing and booking solutions.

The creation of new housing in both metropolitan and rural areas is also fueling growth in the tourism sector. Construction collaborations may be an advantage for multinational businesses. Companies should provide advanced eco-friendly equipment and materials for new lodges in far-away places, such as water, sanitation, electricity, hygiene, etc. These kinds of facilities can be seen on established lodges extending or rehabilitating.