National Tourism Strategies

WTFI approaches to National Tourism Strategies under 9 main topics;

Policy or Strategy Framework: Helping government to devise a national tourism policy backed by a comprehensive Tourism Strategy

National Tourism Governance: Structuring the mechanism of a roll out of the tourism policy through authorities

Strategic analysis and key issues to be tackled by the Strategy: Developing an action plan that monitors, measures and analysis all achievements from angle of established strategic direction

Cross-cutting Tourism Framework Conditions: Develop a mechanism for a process of scenario building to track, trace and preempt

National Tourism Priorities: Identifying National Tourism Priorities through destination’s potential

Destination Marketing: Designing a global go to market Strategy to promote destination effectively

Tourism Promotion: Promoting touristic attractions of the destination globally

National Tourism Potential: Identifying National Tourism Potential and 10 years goals to constantly measure comparative study with other destinations

Institutional Framework for Strategy Implementation: Helping strengthen individual tourism associations with strategic development and revamp

Development of National Tourism Boards

WTFI cooperates with ministeries of tourism to develop national tourism boards.

National Tourist Boards (NTBs) are national tourist organizations founded with a view to promoting and creating the identity, and to enhance the reputation of tourism at national level. Their mission also includes the planning and implementation of a common strategy and the conception of its promotion, proposal and the performance of promotional activities of mutual interest for all subjects in tourism in the country and abroad, as well as raising the overall quality of the whole range of tourist services on offer in the country.


WTFI helps ministries of tourism to structure their NTBs’ bodies to working on these tasks;

  • To encompass the total tourist offer at national level;
  • Structuring and conducting operational market research for the promotion of tourism at national level; designing programmes and promotion plans of tourist product at national level;
  • Organizing, conducting and implementing all business operations concerning the promotion of the tourist product of the country;
  • Analysis and appraisal of the purposefulness and efficacy of implemented promotional activities; establishing a national tourist information system;
  • Performing global and tourist information activities;
  • Providing and coordinating the incentives of all the Tourist Boards, as well as all economic and other tourism subjects which operate either directly or indirectly, in order to improve and promote tourism in the country;
  • Establishing tourist representative offices and branch offices in foreign countries, and the organization and supervision of their work;
  • Cooperation with national tourist boards in foreign countries and with specialized international regional tourist organizations; according to reports received from county tourist boards, analysis and evaluation of activities by plans and programmes of the established tasks and the roles of the tourist boards’ system;
  • Taking necessary measures and planning activities for the development and promotion of tourism in the less developed areas of the country.

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