Munira is an influential entrepreneur and co-founder in Saudi Arabia’s vibrant tourism & hospitality sectors, renowned for her innovative vision and strategic leadership. As a Co-Founder of Masarat, she has spearheaded destination development initiatives across all 13 regions of the Kingdom, forging partnerships with esteemed government entities. Munira’s dedication extends beyond Masarat; as a member of the Tourism & Entertainment Committee in Riyadh Chambers, she advocates for sustainable tourism practices. Leveraging her expertise as a Senior Consultant at PwC’s Tourism & Hospitality Global Center of Excellence, Munira drives strategic collaborations that celebrate Saudi Arabia’s rich cultural heritage and propel the industry forward.