The need to be appreciated and the need to belong are among the most important and basic needs we have as human beings. In the travel, tourism, and hospitality industry, often the real heroes are the people who work tirelessly behind the scenes, go the extra mile, and make outstanding contributions while carrying out their regular jobs with a smile on their faces. It is their commitment that creates an exceptional guest experience. These leaders are often not visible or recognized for their dedication or commitment to excellence. With the World Tourism Leader Award, our main aim is to bring out the real heroes of the tourism industry.