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Global tourism has been picking up growth again during the post-pandemic period, providing new chances and new challenges. The chances are to invest in the tourism sector and to create quality jobs and regional development. The challenge is that many countries, including the host states of the Global Tourism Forum, a brand of World Tourism Forum Institute, need educated and trained staff members, managers and administrators who can meet changing and diversifying market demands to boost the competitiveness and sustainability of tourism destinations and to increase quality and satisfaction of all stakeholders involved by providing Meaningful Tourism.

Why is Human Capital important for the development of Meaningful Tourism?

Long-term benefits for destinations of a sustainable include business development, poverty reduction and sustainability. It helps the development of entrepreneurship, since it offers opportunities for SMEs that provide tourism products and services.

The effect of tourism for the local agriculture and fishing industry, the craft industry and the construction industry are particularly strong in light of its economic ties. This is why tourism is recognized as a precious resource to reduce poverty, because jobs, which cannot be exported, can provide income and experience in the field and thus contribute to social inclusion, the survival of local cultures and the growth of individuals. It also contributes to the long-term survival and profitability of destinations, which hire and train local people and directly contribute to local business.