The Global Tourism Forum is an initiative of the London-based World Tourism Forum Institute. Starting in 2020, the World Tourism Forum Institute’s events will be entitled the Global Tourism Forum.
The Global Tourism Forum, or GTF for short, is an international collaboration platform focused on addressing the challenges faced by the travel industry. Combining the joint efforts of government agencies, industry stakeholders, and academia, GTF strives to achieve sustainable development models for emerging travel markets and devise strategies to ensure tourism growth.
The World Tourism Forum Institute organizes several initiatives aimed at promoting the host country internationally. As an initiative of WTFI, the Global Tourism Forum organizes select activities designed to strengthen the host country’s branding abroad.
The Global Tourism Forum also plays a leading role in attracting foreign direct investment to the target country by identifying business opportunities, promoting strategic events, and lending support to foreign investors willing to allocate resources in the target country.
Promoting responsible, sustainable, and globally accessible tourism
As the leading international tourism, development, and investment initiative of the London-based institution World Tourism Forum Institute, the Global Tourism Forum promotes countries in the fields of tourism development, economic growth, foreign direct investment, and sustainability, while offering human resources support to the industry.
“The Global Tourism Forum (GTF) is an initiative of the international institution World Tourism Forum Institute, standing for the promotion of responsible, sustainable, and globally accessible tourism.”
The Global Tourism Forum is reshaping economies through tourism development. We work to maximize the positive effects of tourism around the world, while also aiming to minimize the negative impacts that may hinder our progress towards achieving sustainable development goals in tourism globally.
GTF generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through its events, masterplans, marketing, research, and HR solutions.