The need to be appreciated and the need to belong is one of most important and basic needs we have as human beings. In the travel, tourism and hospitality industry often the real heroes are people who work tirelessly behind the scenes, go the extra mile and make an outstanding contribution doing their regular jobs with a smile on their faces. It is their commitment which makes for an exceptional guest experience. These leaders are often not visible or recognized for their dedication or for their commitment to excellence. With World Tourism Leader Award, our main aim is to bring out the real heroes of the tourism industry.