Richard Adam is a seasoned international C-level executive and board member in asset management and investment, focus on where visitor experience, frequency and retention is key, in particular destination-, resort-, hospitality-, leisure venue-, public realm, mega sporting events, commercial real estate development.

Jerad Bachar has close to thirty years of tourism and economic development experience in an array of countries and business environments. He has worked in both developed and emerging markets in the areas of destination branding and marketing, economic development and diversification, and workforce development.

Guy Bigwood has been delivering award-winning consulting services focused on helping cities, governments, associations and the hospitality industry step up, scale up and speed up their sustainability programmes and operational practices for the last 15 years.

Bob Chambers is a 30 year veteran of the “people gathering” business, as a consultant, designer and producer of custom, high-end, permanent attractions for tourism, entertainment, theme parks, cultural/heritage, and brand visitor centers around the world.

Valentina Ndou, PhD is Senior Researcher and Aggregate Professor on Management Engineering Department at University of Salento (Italy). Her research specializes in analyzing the innovation management trends and the effectiveness of information systems with particular emphasis on new solutions and approaches for smart tourism, eBusiness, entrepreneurship education and knowledge management.

Mrs. Gerekou holds a degree from the School of Architecture of the University of Rome. She also has a significant career in acting. She studied in Derek Jakoby’s “London Academy of Performing Art” in London, UK and she was a member of Federico Fellini’s student group in Italy.

Dr. Valasia Iakovoglou is a distinct graduate of Iowa State University (ISU), USA. Her BS is in Forest Biology, the MSc specialized in Urban Forestry and her PhD in Ecophysiology/Sylviculture with an extensive research background to restoration and conservation of ecosystems with emphasis on biodiversity as related to climate change.

Ambassador Jaafar joined the Malaysian Public Service in 1981. In his distinguished diplomatic career in the Foreign Service of Malaysia, he served as Malaysia’s highest envoy in Qatar, Brunei and Egypt. He was Charge d’Affaires of the Embassy of Malaysia in Zagreb, Croatia as well as in Amman, Jordan.

Munira is an influential entrepreneur and co-founder in Saudi Arabia’s vibrant tourism & hospitality sectors, renowned for her innovative vision and strategic leadership. As a Co-Founder of Masarat, she has spearheaded destination development initiatives across all 13 regions of the Kingdom, forging partnerships with esteemed corporate and government entities. Munira’s dedication extends beyond Masarat; as a member of the Tourism & Entertainment Committee in Riyadh Chambers, she advocates for sustainable tourism practices. Leveraging her expertise as a Senior Consultant at PwC’s Tourism & Hospitality Global Center of Excellence, Munira drives strategic collaborations that celebrate Saudi Arabia’s rich cultural heritage and propel the industry forward.