Message of our Secretary General

Whatever our business in life may be, let us always remember that our core business is, and will always be, to make this world a better place.

Taleb Rifai | Secretary General of WTFI

WTFI is registered with the number of UK00003455032 by Intellectual Property Office of United Kingdom


World Tourism Forum Institute

Reshaping Economies Through Tourism

The main economic advantage of tourism-related activities is that they contribute to developing countries ‘ three high priority goals: income generation, jobs, and foreign exchange earnings. The tourism sector will play an important role in this regard as a driving force for economic development. The effect this industry can have depends on the specific characteristics of each country in the various stages of economic development. Given the complexity of tourism consumption, its economic impact is widely felt in other manufacturing sectors, leading to the accelerated development goals in each case.

A major challenge in defining the tourism sector’s boundaries is to decide what investment costs should be related to tourism growth. Although international agencies have not historically regarded tourism as an “industry” in terms of national accounting, it includes a range of goods and services that are directly offered to tourists and would not otherwise have been given.

It is difficult to analyze and prepare for tourism because of its interdependence with other economic sectors. The lack of reliable statistical data hinders both the recognition of the processes by which tourism generates growth and its development potential. Nonetheless, the role of tourism in competing for limited investment funds has been identified in those cases where study has been carried out and work has preceded planning. Long-term tourism development programs have been designed in these situations.

Investment needs in the development of nature and heritage tourism are in some respects different than the traditional development of hotels. There may be more need for improved access to and mode of development that does not interfere with a sensitive habitat or historical area.

The Institute will provide new perspectives on the relative significance of Travel and Tourism as well as some of its unique advantages in driving global economic growth:

Travel and Tourism ranks high among sectors, in terms of its contribution to GDP, employment, and exports

Travel and Tourism growth trends and prospects exceed that of other key sectors

Travel and Tourism generates substantial indirect benefits through its linkages to other sectors

Travel and Tourism is highly dispersed within national economies and its benefits are widely distributed

Travel and Tourism drives infrastructure investment that benefits other industries

Investments in well-designed destination marketing consistently produce strong economic returns

Message of our President

Big breakthroughs and progress can’t happen in silos. Working collaboratively with partners – within an organization as well as within your ecosystem to solve business problems – generates the kind of energy that fuels growth, innovation and creativity.

Bulut Bağcı | President of WTFI

Our Mission

A well-executed tourism strategy is a formidable economic multiplier for a nation, and GTF aims to assist by:

– Building sustainable and eco-friendly tourism communities.

– Communicating the host country’s untold stories to a wide and diversified global audience.

– Reducing socio-economic disparities by driving tourism investments and creating jobs in critical areas.

– Motivating governments to turn tourism into a role model of effective resource management and good governance.


Our Approach

Decreasing Travel Costs: Elements of Supply and Demand

There are primary factors affecting the level of demand for nature and heritage tourism, namely; overall growth in tourism, growth in specialty travel, and increasing environmental awareness and concern. Each of these influences has a number of elements affected. In terms of tourism as a whole, for example, factors such as population growth, rising income and employment, shorter working weeks in various parts of the world and the ever-growing convergence of world economies and societies are expected to continue to rise more quickly than global economic production.

Public and Private Sector Involvement

Tourism is mostly a private sector activity, but timely provision of hotel and other visitor amenities, such as entertainment, food and sports facilities, requires public sector participation in the form of infrastructure, promotional support, as well as fiscal and financial opportunities to draw private investment to the sector.

Availability of Credit

Another important factor directly related to tourism facilities is the availability of appropriate terms of credit, which is an integral catalyst for sound investment in tourism. In some countries, where this credit availability is not provided by the private financial system, the public sector has credit lines for investment in tourism.

Tourist Destination Attributes

The tourism industry offers a multi-dimensional asset that, if actively promoted, is likely to lead to market trend changes and general new demand for services. However, as in any other area of economic activity, a minimum set of conditions must be in place to make an investment feasible. In this sense, it is important to identify the characteristics of a destination area needed to attract tourism projects and make it viable. At least six separate categories are associated with these attributes: climate, natural resources, facilities, utilities, culture, and socio-economic and political factors.

Tourism and GDP

Travel and Tourism created $8.8 trillion in 2019 and funded 319 million worldwide jobs. Again, this illustrates Travel & Tourism’s power as a vehicle for governments to create wealth while creating jobs that support women, youth and other, often disadvantaged groups in society in particular. In reality, Travel & Tourism now represents one in five of all new jobs created worldwide and is expected to contribute 100 million new jobs worldwide over the next ten years, creating 421 million jobs by 2029.

Tourism the Most Important Economic Activity

Tourism has become the most important economic activity for many countries, particularly as the biggest foreign exchange earner. It also illustrates the growing importance provided to recreation and leisure as a result of rising income levels around the world. However, unlike many goods and services, tourism has no exact alternatives, which means that the market for holidays should grow rather than be searched for something else. It may also be an issue to have political boundaries that separate states, metropolitan areas or other natural market areas. Tourism has become a major sector that has an impact on the country economy’s growth. Tourism’s main benefits are revenue production and job creation. This is the most important source of healthcare for many regions and countries. The national economy’s ability to benefit from tourism depends on the availability of investment to build the necessary infrastructure and its capacity to provide tourist needs.


I am delighted to speak for the summit that is organized by World Tourism Forum Institute.

Tony Blair | Prime Minister of United Kingdom (1994 – 2007)

Future of tourism industry is bright and perfect. It’s not all about “data and technology” but mostly about its human capital.

Sébastien Bazin | Chief Executive Officer of AccorHotels

World Tourism Forum is one of the mos influential organization over tourism. It brings political leaders and investors together all around the world.

François Hollande | President of France  (2012 – 2017)

Happy to be a part of this successful organization. The topics which will be covered during the forum and will open new horizons for tourism and travel business.

David Sassoli | President of European Parliament (2019-2022)